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This site has the following in the web page, "Restore the beauty and function of your teeth with dental implants." We observed that the web site also stated " Enhance your smile with a cosmetic treatment plan tailor-made to fit your needs." It also stated " Maintain a healthy, bright smile with routine checkups and cleanings. Fix chipped, cracked or stained teeth through a variety of cosmetic procedures. The Forerunners in dental excellence. Exceptional Dental Care in Syracuse and Auburn, NY. At the dental practice of Martin and Winkler." The header had Dentist as the highest ranking keyword. It was followed by dentists, new york, and auburn which isn't as ranked as highly as Dentist. The next words the site uses is Syracuse. advanced care was also included and might not be understood by search engines.